🎯 Creativity management is the production of new ideas and creative solutions aimed at solving problems or improving processes and products within an organization. It relies on tools such as brainstorming, research, and flexible thinking to come up with unconventional ideas.
🚀 Innovation management is a structured process for exploring, developing, and implementing these creative ideas—whether new products, services, or processes—to add value to the organization. It includes clear steps such as: strategic planning, idea generation, evaluation, prototyping, and bringing the innovation to market.
Today, through these training workshops, we emphasize the team spirit and energy generated by our joint projects.
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